Pratheep Rakandath
Dubai · Twenty years and counting
Vision needsan engine. AndI build that engine.
Twenty years in: marketing and advertising work that moved the needle for brands, operations-heavy businesses run from the inside, and now an AI platform built from the ground up at Zaper. Different rooms, different problems, same outcome: it runs.
These days I jam with visionaries, teams and businesses to get more things done, with AI and without it :)
About
The next-door guy
Easiest way to describe me: the person next door who happens to know a fair bit about marketing, operations and AI. Ask me about any of them over a coffee. I would rather talk a thing through than pitch it.
I did not start out as a marketer who picked up operations. Getting things done came first, and advertising was simply where it landed. The rest followed, one industry at a time.
- AIZaper, the field workforce platform
- Tech & e-commerceYellowZap
- Commercial interiors & eventsBerger Paints, Emirates Post
- Advertising & marketingDentsu, McCann, DDB. Toyota, Britannia, TVS, Acer, Bosch.
What I do
Founding & building
Taking an idea, or a business that has outgrown its first shape, and building the machinery underneath it: the company, the team, the way the work gets done.
Zaper · YellowZap · UniPas
What I got done
Campaigns, production units and field teams, from a Toyota launch to a 30-worker unit built in a year. The detail sits one click away.
AI of things
Practical AI for real businesses, from a platform I co-built to tools for small retail shops. It has to fit the business, not the other way round.
My Writings
Things I have written down
Beyond work
Off the clock
- Football
- Fitness enthusiast
- Amateur car race driver
- Motorcycle travel
I speak English, Hindi, Malayalam, Tamil and Kannada, and I am usually happy to talk about any of the above.
Say hello
Knock any time
No pitch and nothing to sign up for. If something here made you curious, write and say so.
Phone +971 50 756 8694